Today, Canadian rising country star Sacha releases the music video for her catchy single “Standards”. Shot by Director Travis Didluck (Sons of Daughters) and produced by Ben Knechtel (The Reklaws, James Barker Band), “Standards” shows the realities of what trying to find the perfect match is really like, as we see Sacha going from date to date in attempts to find someone that passes the test. Sacha commenting, "From Speed dates, to checklists and even a puppy test... these guys just can’t seem to meet the Standards." Watch the video below. As a black, female Canadian country artist, Sacha has made it her mission to push towards equal representation for people of colour to be embraced in life and the music industry. After being crowned “The Next Country Music Star” at the 2016 Havelock Jamboree, her career continued to grow following the release of her single “Good Times Going” in 2018. Since then, Sacha has performed alongside incredible Canadian artists including Brett Kissel, Jess Moskaluke, Madeline Merlo, The Abrahams, and Terri Clark, and played at venues including Boots and Hearts, Havelock Jamboree, Sound of Music Festival, CMAO Stages, and the Canadian National Exhibition. She is also a member of CMT's Next Women of Country Class of 2021 and co-host of Women of Country Night on All Country News April 3rd on our Instagram Stories.
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July 2024
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