That’s right the Foursquare Swarm app and legend Kelsea Ballerini teamed up for an exciting collaboration coming this Monday - the first ever music collaboration of its kind on the Foursquare Swarm app.
Kelsea teamed-up with the life-logging app to exclusively unveil new tracks from her sophomore album "Unapologetically," which will be released on November 3rd. Kelsea has been breaking barriers since she first hit the scene, and this activation is the most innovative step she's taken to share her new music with fans. She's the only female to have her first 3 singles hit #1 and co-write them all in the country genre. Her new single "Legends" was just released, and she's been making media waves recently on GMA and Fallon.
All fans including international can use the Foursquare Swarm app to check in to select locations, where they will then be able to unlock 30 seconds of new songs by Kelsea. There is no cap to how many people can view and anyone is able to access once they check in.
So here's how the tracks will be released:
1. Fans follow Kelsea and Foursquare Swarm on Facebook and Instagram to find hints on where to check in
2. Fans go to the space that has been teased on social (i.e. gym, mall, etc.) and check in with Foursquare Swarm
3. After checking in, fans receive a "Kelsea Ballerini Bonus"
4. When the Insights screens is swiped away, a clip and track listing will be revealed. (iOS users will need to use headphones) Fans will tap to stream.
I am currently a student at Loyola Marymount University in Los Angeles as a marketing major. Upon realizing that I wanted to change the way people perceive country music and to help women have a voice, I began Next Women of Country in 2015 promoting new female artists and sharing their stories with the world. You can find me via Instagram @nicolemmarchesi or contact me via email at firstname.lastname@example.org